SURPRISE! Eloquii is back!

Remember Eloquii? Ya know, that incredibly short-lived plus size division of The Limited? The one we were all so mad about when it folded? Well, they're back! The new site just launched today, which was a huge surprise for those of us who'd been following their progress. From their press release:

"ELOQUII is back! The trend-driven contemporary apparel brand for women sizes 14-24 will relaunch under new, independent ownership with key members of the company’s original executive and design teams. The new ELOQUII will launch on February 20, 2014 as an e-commerce site designed for the fashion-savvy consumer shopping for trend-right styles from the runway.


In its first iteration under The Limited, ELOQUII became a successful plus-size fashion brand with a loyal and vocal consumer audience.  Despite early success and rapid month after month growth since the 2011 launch, The Limited closed the division in early 2013 as a result of corporate restructuring.



The company did not foresee what would happen next: dozens of influential fashion bloggers and loyal customers took to digital and social media to express their loss of a favorite fashion resource, demanding ELOQUII’s return.



Encouraged by the loyalty of the consumer base, the original team connected with Founding Investor John Auerbach to explain the vision of rebuilding ELOQUII. The plan was to relaunch as an independently owned brand with members of the original team, each of whom had left The Limited in order to join the new ELOQUII and successfully reach this underserved consumer segment: women age 20-40, size 14-24.



In ELOQUII, Auerbach saw an investment opportunity that included an intact, passionate group of executives, a visionary designer and a highly engaged and sophisticated consumer base. The new executive team includes Jodi Arnold, now creative director, Steve Zawada, who has been named chief operating officer, Julie Carnevale, now vice president of merchandising, Minty Zhou, director of technical design, and Duffy Sweeney, who will serve as vice president of technology. The team also has an ownership stake in the brand.



New to ELOQUII is Mariah Chase, who joins as Chief Executive Officer.  Chase will be based in New York City along with Arnold and her design team.  Merchandising, finance, operations and distribution will be run out of Columbus, Ohio.



“Our goal for ELOQUII is to be the leader in fashion, sizes 14-24,” states Mariah Chase. “We’ve listened to what customers thought about the brand prior to closing, and took this knowledge to build an improved experience that delivers an on-trend and price-conscious brand for a consumer who quite frankly hasn’t had the fashion options she should.”



“We want consumers to see ELOQUII as their go-to destination for style inspiration,” explains Jodi Arnold. “Most designer, contemporary, and fast-fashion brands do not offer our size range, and what IS offered is missing the mark in our opinion. Our girl knows all the emerging trends, she just wants them to be executed tastefully, in her size and more importantly, readily available.”  



Chase describes ELOQUII.com as a “social and customer driven shopping experience anchored by must-have fashion.”  Among other interactive social features, customers will be able to tag images of themselves wearing ELOQUII with the #XOQ hashtag.  These images will populate the website and showcase the ways customers are wearing and styling the product.  Additional social shopping features will debut with the brand’s loyalty program, slated to roll out soon after launch.



New product with limited availability will debut every two to three weeks.  ELOQUII will offer on-trend product including tops and sweaters, dresses and skirts, pants and denim, jackets, outerwear and accessories, with prices ranging from $18 - $198. The early Spring 2014 collection will kick off the brand’s debut offering, available exclusively on www.ELOQUII.com.



For more, visit ELOQUII.com, and connect with the brand on Facebook, Twitter, Instagram and Pinterest."


I got an email from them last week inviting me to their launch party, which is tomorrow. There's no way I could have gone on such short notice, so I asked them to send me any insider info they could instead- and now I've got their lookbook to share with you!

Shop the Look
Shop the Look


Shop the Look

Shop the Look

Shop the Look

Shop the Look

Shop the Look

Shop the Look


Shop the Look

Shop the Look
There are a ton of things on the site that weren't included with the materials I was sent, so I recommend heading on over to eloquii.com to see more! I'm really impressed with the new site, and their spring collection is ΓΌber chic and on trend. If you weren't into their prices before, not much has changed there, but I did find a few things under $50. I really wish I could have gone to the launch to see these items in person, but I might take a leap and try something out since shipping is free until midnight with the code FINALLY.

What do you think? Are you into this iteration of Eloquii or is it just 'meh' for you?
All images courtesy of Eloquii

14 comments:

  1. I love that they're carring chain belts! I always liked how they looked, but never found them in bigger sizes.

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  2. I love... everything! Haha. This is exactly what I've always wanted from a plus line. Hopefully the quality is just as great as old Eloquii!

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  3. It's somewhere in NYC... I had to turn down the invite before I got the details unfortunately!

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  4. I have always quite liked what I've seen of Eloquii, but sadly, they don't ship to Australia. Loving some of these pieces though!

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  5. I met an Aussie blogger last year, and she told me that the plus fashion scene is rather dismal there because you guys have lots of trouble getting things shipped to you! That's a shame. I know when we send things there for Re/Dress, it's often $30+ just for shipping! I definitely feel for you!

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  6. That striped dress is dope. And I love the patterned skirt/black crop top combo.

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  7. GAH! I'm all about that abstract print fit & flare dress!!

    <3
    margotmeanie.com

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  8. I LOVE that striped dress. So good.

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  9. Everything is so great! I'm thoroughly impressed!

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  10. Looks like one of the links is indeed broken, but the rest of them are good!

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  11. The looks posted here are fab! I'm excited to try eloquii out because I missed out on their first "version." Hope they stick around! www.divinemzm.com

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  12. I can't get over how pretty this is. The pink / black / white is one of my favorites.

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  13. Pretty stuff....but looks overpriced if you ask me.

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