Re/Dress Cleveland Spring 2014 Vintage Lookbook

A little over a year ago, one of my dearest friends asked me to take a huge leap with her. She had decided to buy out the company she worked for, Re/Dress, and move it to Cleveland. And she wanted to bring me on as her second banana. Of course I said "HELLLLL YESSSS" right away, because who wouldn't?! In the past year, I have learned so much about small business, about the inner machinations of the fashion industry, and how to work with all kinds of people. It's been a wild ride, and it's only gonna get more wild. Last spring, we shot this gorgeous editorial to promote our vintage and masculine/butch lines which we finally released yesterday (check them out if you haven't already), and I'm so pleased to finally be able to share it with my readers!

...more after the jump!


It was so much fun shooting this, and we are so pleased with how it turned out! Hope you enjoyed too. We've already got plans for our next lookbook and I am so excited. I know Cleveland isn't exactly a fashion mecca, but that's not going to stop us from trying to make it one. Who says you need to live in a big city to do cool things? Why not create some magic wherever you are?

18 comments:

  1. That where you're laying down is hot hot hot. Watch out momma! Great post!!!! Looks like it was a lot of fun to shoot too! :)

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  2. These turned out beautiful! I love how your hair is styled! The butch/masculine collection looks really nice and I'm glad, there's not many plus sized shops that cater to that niche.

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  3. Holy crap this is the coolest lookbook I think I've ever seen. Ack I LOVE it. Also, going to hunt for that green dress now.

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  4. i'm sad to say that one sold pretty much immediately! :(

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  5. I'm not suprised - it is gorgeous! I am going to have to be more on top of it for your next vintage release. I'll treat it like a Target designer collab launch, alarms and all ;)

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  6. Ha!! You will find out that punctuality is not our thing the hard way in that case. ;)

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  7. Hahah! The teddy bear I'm holding in that one photo was made from the homeowner's dead grandmother's favorite dress, just to add to the creep factor. Thanks Dina! xoxo

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  8. Thanks so much! Now we just have to get the word out to butch folks about us.

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  9. Thank you!! It really, truly was. We have a great team!

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  10. I never got a chance to talk to you about this at the swap (it was madness!), but I've been meaning to tell you how INCREDIBLY cool this is! Keep up the great work!

    P.S. I mentioned brunch to the other ladies after you left, and they were all on board! Can't wait until it's warmer outside for a patio brunch with everyone!

    _Abby
    http://bottesdeleanor.blogspot.com/

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  11. Thank you so much, Abby! Hopefully it stops snowing 12 inches per day so we can get to more important things. Like brunch. Xo

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  12. fabulous! Love so much about all these photos!

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